OWALA STORE

OWALA STORE

Sustainable approach to preserve the original structure’s historical and architectural character. A system of staggered platforms forms the central design element, creating a dynamic second-floor experience. The platforms are connected by “floating” ramps.

Location

Upper East Side, NY

Upper East Side, NY

Year

2024

Category

Adaptive Reuse

Adaptive Reuse

Research

Research

Owala’s playful identity shapes a vibrant store design that makes hydration engaging and accessible. With most Americans under-hydrated, the space emphasizes water’s importance to daily wellness, using bold colors and dynamic forms to inspire healthier habits.

Owala’s playful identity shapes a vibrant store design that makes hydration engaging and accessible. With most Americans under-hydrated, the space emphasizes water’s importance to daily wellness, using bold colors and dynamic forms to inspire healthier habits.

Research

Owala’s playful identity shapes a vibrant store design that makes hydration engaging and accessible. With most Americans under-hydrated, the space emphasizes water’s importance to daily wellness, using bold colors and dynamic forms to inspire healthier habits.

Design

Design

Taking inspiration from fictional environments, the design was meant to elude a surreal experience. Engaging occupants with experiences in a retail space will promote the brand further.

Taking inspiration from fictional environments, the design was meant to elude a surreal experience. Engaging occupants with experiences in a retail space will promote the brand further.

Design

Taking inspiration from fictional environments, the design was meant to elude a surreal experience. Engaging occupants with experiences in a retail space will promote the brand further.

Development

Development

The platforms served as the organizing elements, shaping how each area was used.

The platforms served as the organizing elements, shaping how each area was used.

Development

The platforms served as the organizing elements, shaping how each area was used.

Concept

Concept

The concept centers on promoting healthy hydration. Owala’s playful and colorful identity is expressed throughout the store’s design, creating an environment that is both vibrant and inviting.

The concept centers on promoting healthy hydration. Owala’s playful and colorful identity is expressed throughout the store’s design, creating an environment that is both vibrant and inviting.

Concept

The concept centers on promoting healthy hydration. Owala’s playful and colorful identity is expressed throughout the store’s design, creating an environment that is both vibrant and inviting.

ABBASSI

ABBASSI

ABBASSI

ABBASSI

©2025 ARCHIVES DESIGN

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©2025 ARCHIVES DESIGN

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